The Power Of Media Media Essay

The Power Of Media Media Essay In general, media refers to the tools of mass communication. Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the telephone. Viewers can see some form of pictorial representation of messages through certain types of broadcasting and advertising. Images are visual representations, pictures, graphics, and include video, movies. Images are very useful in media to help get across messages effectively. Media images are ubiquitous in modern society. We know this because when we go almost anywhere, for example, drive on the roads, we can see billboards promoting famous brands and the latest products. When we are attracted to advertisements, we may begin to imagine or visualize using it. The media can give us information to tell us what a product, service or message is. In fact, media influence has become so powerful today that they can easily influence people positively and/or negatively. We also live in a society that depends on the media as a source of entertainment and information. Indeed, the media images affect both individuals and society which includes women, men, teenagers and younger children. Today, our life will remain incomplete without media. For example, it provides an easy means of communication where people are able to contact friends and family from another side of the world. At the same time, media like television, radio and the Internet enhance our knowledge by providing access to information from all over the world. We can also receive different types of news or daily events through media, almost instantly, for example, through the Internet. For example, when the video of people protesting on the streets of Cairo in Egypt to change the government in Egypt was broadcast over the Worldwide Web, these images actually influenced more people from other countries to join the street protests in support of the Egyptian protesters. Something similar happened in 2010 in Thailand where the Red Shirts protested in the streets to oppose and change the Thai government. The Thai government then had supporters who wore the Yellow Shirts, and also marched in the streets. These k inds of images when seen on TV, newspapers or the Internet by individuals and society in general, can influence viewers to either support or not support those who are in power. At the same time, media like television enhances our knowledge by providing access to information all over the world. We can also receive different news or daily events through the television. It can also be such a powerful educational tool for the younger generation helping to put them on the right path. For example, Sesame Street is one of the TV programs that has a positive influence among many of the younger generation. They taught kids to communicate effectively, to spell correctly, choose healthy food and have fun with learning. First and foremost, they taught us to communicate with the deaf. It brings out the talents of the people. Television provides a good influence in education by helping to teach right values. Newspapers have a positive influence on society. Newspapers not only give information or the latest news. They also help in the positive linkage between government and the people. As a people in Malaysia, we need to have a greater concern for the economic and political issues of our country, which we can get from newspapers. Newspapers even help to increase knowledge that we cannot get from books. For example, a girl from Malacca killed herself after falling from a building. This news was reported by the Star newspaper. Through the news, we know that she died because she injured her head. If we want to know more about what is happening in the world around us, newspapers are a resource to get the daily information. On the other hand, mass media can at times have a negative influence. Advertisements can be created to convince people to buy or give support for certain products. In addition to advertisements, some messages may have hidden motives. For instance, advertisements may show images of young people enjoying fried chicken, burgers, snacks, and sweet drinks. These advertisements of images can have a powerful influence on the young. The hidden messages behind these advertisements are to persuade the younger generation to buy and to enjoy these types of foods. However, these images do not show or tell viewers that these foods may not be good for their health. Images in the media can have a powerful influence on our behavior. Movies, another form of mass media, today may show violence in one form or another. For instance, younger people may show disrespect or even bully older people. Images of violence somehow influence individuals and especially the younger generation to think that violence is accepted by society when it is not. Movies can also be used to show sexual images. Such images have a powerful influence on the mind and soul of young people. People who watch these images may be influenced to react in a socially unacceptable or even criminal manner. The movie The Tourist, is a romantic movie that shows the relationship between actors Angelina Jolie and Johnny Depp. He acts as a brilliant thief who steals a large sum of money. He is so smart that nobody can identify who he is. At the end of the story, he is not caught and goes free. This show somehow teaches the younger generation that it is right to steal and be smart they think is right. Magazines display visual images that can deeply influence female readers. Young girls and adult women spend time reading magazines partly or mainly because of fashion trends. Most of the models in the magazines are tall, slim and have nice hair. Based on the research from Internet, 70% of women feet insecure after they read the magazines such as Vivi, Mina, Allure, Instyle and Teen Vogue. In this example, women wanted to slim down to look like the model. They will go on diet until they see some result. They will also try to do some medical things that will cause some side effects to their bodies. These types of media images may have a huge impact on society, and may even influence public opinion on how females, especially young girls and women should look. In conclusion, the use of media images can be both positive and negative to the individual or society. In a positive way, media makes our lifestyle easier, for example, we can get to know what is going on out there, locally or globally, within a short space of time. Even though there are so many benefits from media images, we have to be careful not to let them influence us unknowingly. We need to be wise when using the media.

Changing Face Of Rural Consumer In Emerging Markets Economics Essay

Changing Face Of Rural Consumer In Emerging Markets Economics Essay India is growing at an average annual rate of 7.6 for the past many years and it is expected to continue growing at an equal if not faster rate. The rapid economic growth is increasing and enhancing employment and business opportunities and in turn increasing disposable incomes. The rural consumers in India account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is going on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. As the benefits of growth trickle down, an increasing number of people are moving up from the economically weaker class to join the middle class. The middle class with its rising numbers and incomes is thus becoming the biggest market segment. The affluent class too will continue to grow in terms of size and value, albeit, at a slower pace than the middle class. Most of the companies are going rural because of large and diverse markets, increase in literacy level and changing life style of the people. Even globalization and liberalization expanded the Indian rural market. Several studies have shown that rural consumers are generally ignorant and they are also unorganised. Under these circumstances, the sellers or the manufacturers, exploit the consumers. Though, the consumers in India have been provided with various safety measures against their exploitation. In this paper, an attempt has been made to study the changing face of rural consumer in emerging markets. Key Words: Globalisation, Rural Consumer, Rural Market, Rural Potential. Introduction Rural consumers in emerging markets of developing countries are among the largest and fastest growing segments of the worlds population. In a country like India, where a substantial number of the rural people are living below poverty line, having high level of unemployment and poor literacy level; consumer awareness continues to remain low. Above all about 70 percent of Indias population lives in rural areas. There are about 6, 38,365 villages in the country as against about 300 cities and 5,161 towns. Of the 121 crore Indians, 83.3 crore live in rural areas while 37.7 crore stay in urban areas, as per the Census 2011. Even in urban areas, a large number of people live in slums whose life is not better than those living in rural areas. This clearly highlights that India is still dominated by rural population. There were 7,935 towns in 2011 as against 5,161 in 2001. About 13.3% of Indias population and 42.6% of urban population reside in 53 cities having more than a million people, wh ile the remaining 7,882 cities account for 47.4% of the urban population. There has been a steady increase in the number of cities from 5 in 1951 to 35 in 2001 to 53 in 2011 having a population of more than 10 lacs. About 31% of the urban population lives in the top-20 cities and about 51% of the countrys urban population lives in the top-100 cities.4 A report on survey conducted by National Council of Applied Economic Research (NCAER) says that there are 720 million consumers across the villages in rural India. Hence, the development of the nation largely depends upon the development of the rural population. Agriculture is the main occupation of the rural people for their subsistence. It has been observed in the report that the condition of the rural consumers is deplorable because they are being exploited in the rural markets on account of lack of competition among the sellers. Although the rural consumers face various problems like fake brands and spurious products, misleading advertisements, unfair warranties and guarantees, and unreasonable pricing but it hardly affects their passion to buying because they want to buy those products which reflect their prosperity level. Similarly, with globalization and liberalization, rural market in India expanded its potentialities across the world. Globalization describes a process by whi ch regional economies, societies, and cultures have become integrated through a global network of communication, transportation, and trade. Globalization can be defined as the intensification of worldwide social relations which link distant locations in such a way that local happenings are shaped by events occurring many miles away and vice versa. Globalization generally means integrating our economy with the economy of world. Globalization had its impact on various sectors including agricultural, industrial, financial, health and many others. Globalization has helped in: à ¢Ã¢â€š ¬Ã‚ ¢ Raising the living standards of people, à ¢Ã¢â€š ¬Ã‚ ¢ Alleviating of poverty, à ¢Ã¢â€š ¬Ã‚ ¢ Assuring food security, à ¢Ã¢â€š ¬Ã‚ ¢ Creating a market for expansion of industry and services, and à ¢Ã¢â€š ¬Ã‚ ¢ Making substantial contribution to the national economic growth. Globalization has brought in many varieties to choose from i.e. it has given a wide range of products to choose. The rise of rural market has been the most important marketing phenomenon of 1990s, providing volume growth to all leading companies. Objectives To examine the reasons why companies are going rural. To study the changing face of rural consumers To analyse the present scenario. To study the initiatives taken by some leading companies in the area of rural marketing. Data Collection The study is based upon secondary data which has been collected from various text books, journals, reports etc. Besides, a few websites have also been consulted. Potential of Rural Market Now-a-days, every company is excited about the potential of rural India and trying to get a grip on the rural market because the urban market is showing the sign of saturation. But the challenges are many: how to make the product affordable, how to penetrate villages with small population, connectivity, communication, language barrier, overcoming spurious brands etc. The reasons for companies going rural are manifold. Increasing rural incomes driven by agricultural growth, increasing enrolment in primary schools, high penetration of TV and other mass media which has increased the propensity to consume branded and value added products in rural areas. As per a study conducted by the Market information Survey of Households (MISH) and NCAER rural India is quietly transforming and growing and becoming different. Today the rural market offers a vast untapped potential. According to a McKinsey survey conducted in 2007, rural India would become bigger than the total consumer market of many countries such as South Korea or Canada in another 20 years. Marketers and manufacturers are becoming aware of the increasing purchasing powers, vast size and demand base of the once neglected Indian hinterland. They are now making efforts to understand the attitude of rural consumer. While entering the rural market companies are also resorting to CSR- Corporate Social Responsibility activities, thus helping the poor not only to augment their income but promote their products also. For example, Hindustan Unilivers Project Shakti not only brings revenues to the company but also assist poor rural women to become income earners by selling the companys product in the rural markets. It provides entrepreneurial opportunity and thus improves the living standard of rural women. It is a win-win situation for the company as well as for the consumers. Some major companies that have focused in Indian rural sector so far are Asian Paints, PG, and Bajaj Auto, LG electronics, Coca Cola, Hindustan Unilever, Britannia, Philips, Colgate, ITC and LIC. We are sti ll to understand the rural consumer, his attitudes, and his habits, particularly from the marketing point of view. Following points explain the reasons why companies are going rural i.e. what attracts them: Large and Scattered market Major income from agriculture Low standard of living Traditional Outlook Diverse socio-economic backwardness Infrastructure Facilities High Growth Rate Facts about the Indian Rural Market The following facts are gathered from the analysis done by National Council for Applied Economic Research (NCAER) about the rural India: Rural India constitutes 70% of Indias total population. It accounts for 56% of national income. It contributes to 1/3rd of Indias total savings. It accounts for 64% of total expenditure. Rural economy is estimated to reach a size of Rs 18 trillion by 2012-2013 as against Rs 12 trillion in 2007-2008. Rural consumers share of total ownership of low cost items like bicycles, pressure cookers and watches during 1995-96 was 60%. The share of rural India in the FMCG market is around 53% and is expected to reach 60% in future. Why focus on rural consumer? It is found that companies have expanded in rural areas because they are able to ward off competition, generate a new demand and in turn increase their sales or profits as well. The rural India offers a tremendous market potential. In fact, rural markets are the new markets offering both durable and non-durable products. Long-term perspective of marketing planning with modern approach is essential for their future growth. The Indian rural market is a goldmine, which needs to be explored. Rural consumers behaviour needs to be understood and products specially designed to suit the rural lifestyle.  The key business players are ecstatic about the immense market potential in Indias rural areas. It is also believed that major changes have taken place in the economic fundamentals, decrease in agricultural dependence, and increase in average income, life style, standard of living of the rural due to high economic growth rate. Business tycoons plan huge investments focused on rural areas, as part of growth of rural strategy. Rural India has witnessed a wave of change in recent times. Rural markets dominate Indian marketing scene and they need special attention for the expansion of marketing activities. With media exposure and increasing literacy levels, people are now demanding a better lifestyle. Figure shown below depicts the consumer Indias confluence of change in this regard. Figure: Consumer Indias Confluence of Change The changing shape of income distribution suggests growth in rural incomes which in turn should herald a consumption boom. Now-a-days, liberalisation, comfort with technology, changed attitude of people especially middle income group, alongwith rise in aspiration, the rural India is going beyond agriculture and is creating a new market for mass consumption. The figure given below depicts that with the increase in income, the rural people are moving from lower to lower middle, lower middle to middle; middle to upper middle and upper middle to upper level as far as income and spending are concerned. Figure: Rural Percent of each income group The coming together of a diverse set of economic, demographic and social change waves-point towards the fact that a brave new market is here. Table 1shows the demand for consumer durables in rural India. Inspite of the lower penetration and lower per capita purchase of consumer goods by rural people when compared to that of urban Indians, marketers are attracted towards rural markets because of large population (Table II) Table 1: Demand for Consumer Durables in Rural India (% of all India) Consumer Durables 1995-96 2001-02 2009-10 Scooters 33.1 39.4 39.9 Automobiles 37.9 36.0 37.9 Television 54.0 54.5 44.2 White goods 23.8 23.9 23.7 Fans 50.0 56.9 56.7 Low Cost items 58.1 60.1 61.3 Source: NCAER Table 1 explain the position from 1995-96 to 2009-10. The demand for the consumer durables in case of automobiles, white goods, low cost items is more or less is same, but there is an increased trend in fans, scooters etc. Table II: Comparative Sizes of Rural and Urban Markets Particulars Urban Rural Population 2001-2002 (million households ) 53 135 Population 2009-2010 (million households ) 69 153 % of All India Population 28 72 Market ( Number of town/Villages ) 3768 627000 Western consumer-focused companies are growing impatient as they seek out the opportunity to sell their products both in Indias major cities as well as to consumers in rural areas.  Companies should proceed with caution when marketing their products to Indias rural consumers   http://blog.frontierstrategygroup.com/wp-content/uploads/2011/12/Rural-India.png Present Scenario Rural markets are witnessing value growth. That is rural consumers are willing to go for premium brands in any product category. Rural market is providing ample options to its consumer in terms of tastes, choices which are changing. The three most important factors are: Change in consumption pattern Change in life style Change in behavior of rural consumer In this regard, many large sized corporations have seen great success in rural areas because of innovative strategies like smaller packaging (Fast Moving Consumer Goods FMCG companies have creams and soaps priced at Rs5, hair oil and shampoo sachets at Re1 and small Coke at Rs5), customized development and positioning and a good distribution network. The rural India success story is being replicated across a range of sectors in the rural markets. Thus, the sales of FMCG products in rural markets is growing at a fast pace, even faster than that in urban markets. Nielsen estimates that by 2025, the fast-moving consumer goods (FMCG) market in rural India will hit $100 billion and that inflation and pricing will be outstripped by consumption. Presently, the rural market has more than 70 percent of toilet soaps, 50 % share of total sales of TV sets, Fans, Pressure Cookers, Bicycles, Washing soap, Blades, Tea, Salt and Tooth Powder  and 38 percent of all two-wheelers were purchased in rural areas. Rural India consumers hold a major share in many categories. Bijoor adds some growth numbers. Our rural folk have bought a lot more of FMCG; this part of the market has grown at a robust rate of 23% [over last year i.e., 2008-09], he says. As durables shrink in urban India, the rural market is witnessing a 15% growth rate. Some 60% of the durables market lies in rural India. Telecom in rural India is growing at 31%. It depends on the product, of course. Just the sheer population numbers dont mean very much from a marketing point of view, says Garudachar of Voltas. Statistics presented at the meet assessed the market size for nail polish at around Rs. 270 million in rural areas as against only 81 million in the urban area. Same i s the case with lipstick and face creams. This is mainly due to the rise in the disposable income of an average rural family. These itself bring awesome opportunities to the investors in rural markets.14 Various initiatives have been taken by the companies like: Nirma the first FMCG Company which initiated and produced goods according to the rural consumers in 1970. It changed the whole Indian FMCG scene. A number of companies such as Hindustan Lever, Coca Cola, LG Electronics, followed suit to expand their base in rural market. Maruti Suzuki introduced various innovative schemes such as a) Wheels of India scheme for State government employees which led to the sales of more than 5000 automobiles; b) Another scheme called Ghar Ghar Me Maruti: Mera Sapna Meri Maruti is targeted at the customer segment consisting of village panchayat members who are highly influential and respected in rural areas and nearby towns. This scheme increased Maruti sales by 16600 units; c) Other schemes Maruti are steel wheels for steel industry employees, 1 class officer for Indian Railways employees and Teacher Plus schemes for teachers. Gaon Chalo By Tata Tea: Gaon Chalo is another distinctive rural marketing initiative started in 2006 in the Uttar Pradesh by Tata tea for penetrating the rural market, the company partnered with NGO. This project has created employment opportunities to the youth in villages and small towns. Tata tea consolidated its market share in rural areas and it rose from 18% to 26.6%. Dabur India Ltd has also tied up Indian Oil Corporation. According to agreement between the two companies, IOC retail outlets all over the country will stock and sell Daburs products consisting of oral care, health care, personal wash, skin care and home care products. This helps Dabur in reaching millions of rural customers. There are 1600 such IOC outlets across India. According to report entitled India Retail Report 2009 by Images FR Research, Indias rural market offer a sea of opportunity for the retail sector? Presently, India is globally the fifth largest life insurance market in the emerging insurance economies. 78 percent households in rural India are having awareness about life insurance and just 24 percent are policy holders. The Indian pharmaceuticals market is regarded as one of the fastest growing in the world. According to a report by McKinsey, entitled Indian Pharma 2015, the rural and tier-2 pharma market will account for almost half of the growth till 2015. According to the Ministry of Communications and Information Technology, India is having more than 826.93 million mobile phones and 35.55 million landlines in April 2011, which is about 70.23 percent. Out of this about 40 percent are from rural areas, and by 2012, rural users will account for over 60 percent of the total telecom subscriber base in India. Thus, India has witnessed a n increase in the purchasing power of consumers, accompanied by their desire to upgrade their standard of living. Today the rural market offers a vast untapped potential. With the rapid growth of rural market, the quantum of consumer grievances also increases simultaneously. The main problems faced by rural consumers are related to adulteration, lack of safety, quality in appliances and equipment, unfair warranties, unreasonable pricing etc. The Department of Consumer Affairs of the Government of India and various state governments has undertaken a number of innovative measures to protect rights of rural consumers. The Indian Consumer Protection Act 1986 ensure better protection of rights and interest of people who are consumers in one way or the other from the exploitation of trade and industries. Consumer disputes redressal mechanism (popularly known as consumer courts) are set up under the Act at district, state and national level to provide simple, inexpensive and quick redressa l of consumer complaints. Although they are in urban areas but in rural areas, there is Panchayati Raj- a three-tier system with elected bodies at the Village, Taluk and District levels. Conclusion Today, rural consumers are not only buying to fulfill their basic needs but also taking care of higher needs of comfort and socialization. Moreover, they are getting more conscious about health and that they have the extra money to spend on such products. Consumer behaviour which is related to likes and dislikes and expectations of the consumers has changed in recent years owing to enhanced awareness, information technology and more importantly governmental intervention through legislations. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. Thus, the manufacturers are more cautious in dealing with consumers of their respective products.  A recent study by the McKinsey Global Institute (MGI) suggests that if India continues to grow at the current pace, average household incomes will triple over t he next two decades and it will become the worlds 5th-largest consumer economy by 2025, up from 12th now. Mahatma Gandhi said, A consumer is the most important visitor on our premises. He is not dependent on us, we are on him. He is not an interruption to our work; he is the purpose of it. We are not doing a favour to a consumer by giving him an opportunity. He is doing us a favour by giving us opportunity to serve him. Keeping these words in mind, there is an urgent need to address the concerns of the rural consumers and the only way forward is to involve the available constitutional mechanism of Panchayati Raj Institutions.

Views Of Matter Essay -- essays research papers fc

What exactly is matter, it is not an every day question that one asks one’s own self. When looked at there are many different views on this subject, however because of the numerous numbers of different views, it is only possible to look at three of the discourses. The three discourses of matter to be looked at are; the Religious, Scientific, and Philosophical. Each discourse has evolved through time into the views that we know, and accept today. The distinction between these views on matter differs greatly, however it is possible to say that all three views came from the same place. This place being ancient Greece; it was their belief in gods that brought about religion, philosophy, and then science. The scientific view of matter has evolved over time. Science for many centuries has been accompanied by philosophical thought, throughout time the mixture of the two is very evident. The beginnings of western science, namely physics, coincide with that of the first period of Greek philosophers. Physics is in fact a term derived from the Greek word â€Å"physis† which means â€Å"the endeavor of seeing the essential nature of all things† (Capra, 1977, p. 9). The basic ideas evolved from the Greek philosophers, and philosophy remained a big part of science right up until the Newtonian view of the universe. Newton had a mechanistic view of the universe. He saw the universe as a three dimensional space. This space was unchangeable and always stagnant. â€Å"In Newton’s own words, â€Å"Absolute space, in its own nature, without regard to anything external, remains always similar and immovable.† All changes in the physical world were described in terms of a separate dimension, called time, which again was absolute, having no connection to the material world and flowing smoothly, from the past through the present to the future.† (Capra, 1977, p. 43). The things, which made up the absolute space and time, were material particles. These were perceived by Newton to be a part of all matter, as well as indestructible. Newton’s views were very parallel to those of the early Greek atomists. â€Å"Both were based on the distinction between the full and the void, between matter and space, and in both models the particles remained always identical in their mass and shape.† (Capra, 1977, p. 43). The difference between these two views came in the forces that acted upon the particles. The early Greeks... ...nce. Thus the different views on matter are 1. Religion: God created All matter. 2. Science: All matter is made up of tiny particles, (molecules/atoms) which have forces that act upon them to create movement. 3. Philosophy: Questions the existence of matter (what is real?) and shows why it exists if indeed it does. Religion is mystical and is supernatural, and believes that God has created all matter. Science got its beginnings from early philosophers, but when philosophers moved away from the question of what is something made of, to the question of; does it exist? Science still tried to prove our existence, through what matter is made of. Religion and philosophy differ in that religion has an answer to the question of the existence of matter. This is the same for science; it has proved that there are tiny particles called atoms that make up every thing. So of the three discourses, philosophy is the only one still searching for an answer to the question of the existence of matter. Bibliography Capra, Fritjof. The Tao of physics. Bantam Books, Toronto, 1977. Russell, B. The problem of philosophy. A Galaxy Book, New York, 1959. Durkhiem, E. Elementary focus of the religious life.

Tin :: essays research papers

Tin Tin's discoverer is unknown but one thing is known. Tin has been used and discovered by the ancients. Tin was an accidental discovery. Tin has been around for many years. Proof is in the fact that tin is mentioned in the old testament of the bible. Tin had a great effect on the world because of its low price, high electric conductivity, and because tin protects against rust and weak acids in food if the can is made out of tin instead of aluminum. Some common compounds of tin are organtin a combination of carbon and tin. When tin is formed with carbon to make organtin it can make more than 500 organtin compounds. These compounds are used in everyday things. One is toothpaste containers and also are things such as wood, paper, textile, farm sprays, and Hospital disinfectants. To get pure tin you must first find ore cassiterite or tin stone, a dioxide of tin. The ore cassiterite before smelting and roasting must be crushed into a powder to remove the arsenic and sulfur from the ore cassiterite. When you smelter the tin you must heat it with carbon to remove the zinc, copper, bismuth, and iron from the tin. Tin had been used for many things but tins use is dropping rapidly although tin is still used a lot for plating. Plating such things as electical contacts. Tin is also used as a protective coating. This protective coating can be as small as 15/1,000,000 of an inch. This protective coating protects against rust on steel and other metals. A coating of tin also gives a great look to plain old steel. Tin cans for food prevents weak acids from damaging the inside of the can. Not many cans are made of tin since aluminum started to be used for cans tins use dropped sharply. Tin is also used to coat staples, pins, bronze bell, pewter pitchers and many others things. Another popular tin mixture is tin and lead. Tin and lead make solder for electric work. Battery contacts in the Black and Decker snake lights are also tin plated. A compound tin salt is used to spray onto glass windows to produce electrically conductive coating for panel lighting and frost free windshields for cars. One last use for tin is in the making of glass windows that are made by floating molten glass on molten tin. This produces a flat piece of glass to be used as a windows. Industries basically only use tin for plating for electricity or for protection on there metals such as tin. Tin is found in Molaya, Bolivia, Indonesia, Zaire, Thailand, Nigeria, but

Affirmative Action :: essays research papers

Affirmative Action Paper Q: What is a Definition of Affirmative Action: Affirmative action- a plan to offset past discrimination in employing or educating women, blacks etc. (Websters New World Dictionary.) The phase "affirmative action" was used in a racial discrimination context. Executive Order No. 10,925 issued by President John F. Kennedy in 1961. The order indicated that federal contractors should take affirmative action to ensure job applicants and employees are treated "without regard to their race, creed, or national origin." A person could define this statement as an order to imply equal access and nothing else. Q: What is the History of Affirmative Action? Affirmative action was implemented with the idea and hope that America would finally become truly equal. The tension of the 1960's civil rights movement had made it very clear, that the nations minority and female population was not receiving equal and social economic opportunity. The implementation of affirmative action was America's first honest attempt at solving a problem it had previously chose to ignore. The history of affirmative action has its roots in the Civil Rights Act of 1964, and stems from the United States Supreme case of Brown vs. Board of Education of Topeka Kansas. In 1969, the department of Labor exposed widespread racial discrimination of the Construction Department so President Nixon decided to incorporate a system of "goals and timetables" that provided guidelines for companies to follow and comply with affirmative action regulations. Which brings us to today Q:What caused the lawsuit. After applying to the University of Michigan Law School, Barbara was waitlisted then rejected. Similarly, Jennifer and Patrick were waitlisted then rejected by the University's College of Literature, Science, and the Arts. After learning that race played a large role in the University's admissions policies, all three realized that they would have been admitted had they been of a preferred race — black, Hispanic, or Native American. The three sought legal representation to vindicate their right to be free of racial discrimination. Q: What wad the Plaintiff’s Point of View? The three named plaintiffs and the class of rejected applicants they represent seek primarily injunctive relief to ensure that future applicants will be judged as individuals without regard to race. It is unfair to be judged by the color of your skin†¦ NO MATTER WHAT COLOR YOU ARE!!! WHITE IS A COLOR TOO Q: What is the Defendants Point of View? . That the University should remain off limits to the majority of working class and most middle class youth, but that it should be made â€Å"diverse† through the selective admission of a small percentage of minority students, who are given preference over qualified white students.

Impact of Nationalism

The rise of nationalism in Zambia started with the formation of welfare societies as it advanced to trade union as well as to the formation of political parties which led to people identify themselves as belong to one race. The first welfare society was formed by Donald Siwale and was called Mwenzu welfare society in 1912, in 1939, the formation of northern Rhodesia African union workers took root, and the second world war speeded up nationalism. In 1946, the Federation of African Welfare Societies was formed.Two years later the Mineworkers Union was created and in the same year the Federation of African Welfare Societies reformed itself as the Northern Rhodesia African Nationalist Congress (ANC), under the leadership of Harry Nkumbula. A union for railway workers was established in 1949. In 1958, some members broke away from ANC and formed ZANC and Kenneth Kaunda become the leader and the part was banned. And the following year in 1959, UNIP was formed.There were violent uprising an d acts of sabotage caused by UNIP and in 1964, Zambia become sovereign state Nationalism has had the affirmative impact to the Zambian culture as it transcended regional and ethnic division and spanned the colony, this helped the people to fight for their rights. The struggle for independence along region and ethnic group groups would have being difficult and delay the attainment of freedom from the colonial rules but the integration of different ethnic groups and region gave birth to a new state.Nationalism in its historical context can be defined as an ideological movement aimed at attaining and maintaining the identity and unity through social cohesion and autonomy through national self-determination of a â€Å"nation,† or a peoples united under a â€Å"national† banner ( Nationalism has also being defined as the attitude that the members of a nation have when they care about their national identity, and the actions that the members of a nation take when seeking to achieve or sustain self-determination.Nationalism in a wider sense is any complex of attitudes, claims and directives for action ascribing a fundamental political, moral and cultural value to nation and nationality and deriving obligations (for individual members of the nation, and for any involved third parties, individual or collective) from this ascribed value. There is a fair amount of agreement about what is historically the most paradigmatic form of nationalism.It is the one which features the supremacy of the nation's claims over other claims to individual allegiance, and which features full sovereignty as the persistent aim of its political program, therefore nationalism has a positive impact on Zambia’s culture as it makes citizens realise that individual duties and loyalty are less important compared to national duties and loyalty.Adding to this is that citizen will accept the autonomy of their government and its responsibility. Nationalism is essential as it safegu ard the moral life of communities since it is the only form of political institution capable of protecting communities from the threats of globalization and assimilation, for example, the introduction of gay rights has being in vain as the culture of Zambia does not support it as it is considered to be immoral.Nationalism has positively impacted on Zambian culture as it provide an overall sense of unity across all groups and acceptance of all human beings across the country, everyone feels attached to the unitary state and there is no tribal or individuals who are superior than others, nationalism has instil to every Zambian the spirit of Zambian identity despite of their region and ethnic belonging, for instance, to avoid tribalism and regionalism, DR Kaunda introduced the a system where he disseminated the ethnic groups into different areas despite of ethnic or region group one belonged, everyone one had a sense of belonging, identity and a spirit of Zambian where ever they were s ent. Therefore nationalism has impacted the culture of acceptance among Zambians.Nationalism promotes liberty through national self-determination which is a form of positive liberty, the ability to make decisions and take actions that express what is a national value. Second, nationalism may also support the positive liberty of individuals. The negative impact of nationalism to Zambian culture is that the members of minority group are often disadvantaged in relation to a dominant culture because they have to rely on those with the same beliefs, custom and culture to conduct the affairs of daily life. Since freedom to conduct one's daily life is a primary good, and it is difficult to change or give up reliance on one's minority culture to attain that good, this reliance can lead to certain inequalities if special measures are not taken. Spontaneous nation-building by the majority has to be moderatedThe stand out point on the depressing impact of nationalism to Zambian culture is that it has to conflict, those who are not in support of the dominant culture had crushed with the government and the majority. For instance, in late July and early August some 10,000 Lumpa church members in the Northern Province, revolted. The religious sect, which combines African and Christian beliefs, was ruled by Alice Lenshina, formerly a Presbyterian. By forbidding Lumpas to join political parties, she had been responsible for previous clashes with the UNIP. A resettling of Lumpa villages by the government touched off the revolt. After being taken into custody, Alice Lenshina ordered her followers to lay down their arms, but not before there were over 600 dead, 350 wounded, and 5,000 homeless

The Pueblo Revolt of 1680

Running head: PUEBLO REVOLT The Pueblo Revolt of 1680 Kelley Christy Grand Canyon University HIS 103 May 17, 2009 The Pueblo Revolt of 1680 The English and Spanish strategies at colonization in the late 1600’s were very different, resulting in very different outcomes. The English methods of displacement and extermination of the native populations led to wholesale destruction of the cultures targeted. On the other hand, the Spanish attempted to peacefully associate with the local populations. This lead to the creation of a hybrid culture of Spanish and Indian peoples. The birth of this new culture demonstrated the success the Spaniards had in the waning days of the century (Otermin, 2007). The Spaniards used the idea of converting the native populations to Christianity and forcing their values to match their own (Otermin, 2007). Eighty years after the establishment of the first colony in the Rio Grande Valley by Juan de Onate in 1598, Spanish missionaries had built thirty missions as well as thirty religious stations. The Pueblo tribes and the Spanish colonists coexisted but not without conflict. Thousands of Pueblos were converted to Christianity. The converts adopted the rituals of the Christians, such as the Christian form of marriage and baptism. They also practiced the Christian burial rituals. However, these converts also observed their native religious rituals. This straddling of both religions angered the Franciscan missionaries. This anger drove the Franciscans to destroy religious objects and shrines of the natives, and punish Indian ceremonial leaders (Otermin, 2007). In addition, the Spanish forced the natives to provide slave labor to build churches, as well as work in mines and farms for the encomenderos. These encomenderos were Spanish colonists whose role was to protect the local natives from hostile Indian tribes. Late in the seventeenth century, diseases imported by the Spaniards such as smallpox and measles, began to decimate the Indian population. Natural disasters such as crop failures and major droughts added to the misery of the natives. Attacks by the hostile Navajo and Apache tribes aggravated the strained relationship between the Spanish colonists and the Pueblos (Otermin, 2007). In 1670, a missionary claimed he was bewitched by a Pueblo community. Several Indians were executed and several more were beaten for this offense. From this, the seeds of revolt were planted. Ten years later, Pope, one of the beaten natives rose to lead a massive revolt. Pope’s united forces sought to drive all traces of Spanish influence from their lands. The Pueblo Revolt of 1680 was successful in ridding the Pueblos of the Spaniards for a decade. Pope’s efforts united the Pueblos against an oppressive Spaniard regime and gained their people a few more years of independence. Reference Otermin, D. A. Mexican American Voices: Resistance and accommodation in New Mexico. (2007). Digital History. Retrieved May 14, 2009, from: www. digitalhistory. uh. edu/mexican_voices/voices_display. cfm? id=24